Daks Spring Summer 2024 – Art Direction

Daks Spring Summer 2024 looks to the youth quake of the 60s and 70s when a new grown up and confident attitude took over. The chic classicism of British style merged with Haute Bohemia. The result of the new look was the ‘Cool Establishment’ embodied by the likes of David Bowie, Charlotte Rampling and Brian Ferry. British style had never looked so good. 

Photographed by Charlotte Hadden. Styled by Ursula Lake. DOP - Mark Adcock.